Why Networking Presentations Are Vital To Your Business

Have you been given the chance to do a presentation at your networking club? If you have - but have said no - you are missing out on a golden opportunity.

Here are 3 reasons that you simply have to make the most of any opportunity to speak in public at any networking event…

Stand Out From The Crowd
It’s impossible to get your message over to everyone as effectively as you’d like during the 60 second pitches. This is just a fact of life – there is a lot of information to absorb in a short time. A presentation gets you noticed, so don’t worry about doing it perfectly – just do it!

Becoming An Expert
You are already an expert in what you do. But how do your potential customers know this? They don’t have time to find out, but the day they unexpectedly need your services, they will reach for the name that they are most familiar with. Presenting a talk will make your name stick in your audience’s mind as a trusted source of expertise.

There is another aspect to gaining status as an expert that will enable you to make the most of speech making: owning a category.

Owning A Category
Think of a fizzy cola drink – what name springs to mind? Long-lasting batteries? Brands like Coke and Duracell own categories in our minds. They are inextricably bound up with the product.

Of course we can never hope to own a category on a national or international scale, but you can do so at a local level through promoting yourself as an expert when you do a presentation. If there are several competitors at your networking club, it is even more vital to corner the market in people’s minds in this way.