It’s vital to vary your pitch every networking meeting. Here are some ideas to do this without spending hours the previous day reinventing the 60 second soundbite wheel:
- Highlight a different aspect of your business each week. This way, people will start to expect to hear something new about you at each meeting. This is great, because it takes you out of the pigeon hole that your company name or tagline might put you in.
- Using current affairs is a great way to vary your pitch. In fact, it’s almost prerequisite if your area of expertise has hit the headlines. For example, in September 2010 the news about HMRC miscalculating millions of people’s tax is something that many accountants were probably discussing in their networking pitches that week.
- Test having different calls to action at the end of your pitch. I say test because it may be that the first call to action you think of is actually an irresistible offer that can’t be improved upon.
- Vary the theme of your pitch. One meeting describe a recent project you undertook, the next read some testimonials, the next give some statistics about how much money you saved/made for your clients – or however you measure the value that you bring to your target market.
These are just a few ideas for varying your pitch. The more you start trying out different ideas, the more of your own you will start having.
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