The Secret To Effortless Business Networking

Do you ever find it a struggle to get up for your early morning Business For Breakfast meetings? There’s not much you can do about the fact that you’re an owl rather than a lark, but wouldn’t it be that much less effort getting up if you knew that business networking itself was a good deal easier?

The thing to do is to concentrate on making it easier for others to follow up on that initial contact (your pitch). Do you have a compelling call to action? This will make your business stand out and increase the chances of others approaching you at coffee time. Are you Creating, Interest, Curiosity, Attention in your communication? Don't try to tell us everything in 60 seconds the purpose of the 60 seconds is to position the opportunity for us to sit down for a one to one conversation where you can go into more detail.

The best way you can phrase your call to action is like this:

1. State your special offer
2. Invite anyone who wants to take advantage of the offer to simply give you their business card and you will do the rest.

This is in marked contrast to “Visit my website and sign up for my free report” or even “Come and talk to me later and I will arrange a free consultation”. A visit to your website gets added to your prospects ‘to-do’ list, which is no doubt already longer than Mr Tickle’s arm. The invitation to come and talk to you may not be convenient if the person in question has to rush off or gets into an unexpected conversation with their own prospective client.

Ask for their business card, and all they have to do is spend 3 seconds handing their details over.

There are lots more ways you can make it easier for others to start a business relationship with you. Spend time observing how the most successful networkers at your meetings operate, and you are sure to find more ideas in this area.