How To Fail At A Referral Networking Breakfast Meeting

There is so much advice out there telling us the best ways to maximise our marketing efforts via referral networking. It’s time we had a little fun. So sit back and enjoy this tongue-in-cheek guide to everything you should avoid doing the next time you go breakfast networking.

First of all, don’t go. Instead, kid yourself that you can dispense with early morning referral networking and just stick to lunchtime or evening events. After all, you are a nighttime person, and are not at your best first thing in the morning.

Don’t worry because there’s no chance that the people you are likely to meet later in the day will be caught up in the stresses and strains of their businesses before they get to the networking event.

(While you’re at it, why bother to go to work at all?)

If you do decide to turn up for your referral networking meeting, make sure you talk at, not with, people. After all, the point is to sell yourself and get as much immediate business as possible. It’s OK to listen politely if someone wants to talk about themselves, but make sure you steer the conversation back to yourself as soon as possible.

If you can’t get any sales leads, make sure you get some referrals. Don’t waste any time thinking about referrals you could give to the other group members.

If you don’t get any leads or referrals from this event, make sure you never bother attending again. If anyone is going to do business with you, they’ll decide to on the first meeting.