When it comes to the classic 60-second pitch, not everyone can get their marketing message across in a succinct and enticing way. Are you sitting there, bored to death of pitch after pitch, while your brain cries out for an intravenous injection of coffee just to stay awake?
If so, you are missing a trick. Boring pitches are good news – for you, if not for the people delivering them! Why is this?
Firstly, they make it so much easier for you to stand out from the crowd. Instead of being an expert orator equal to Barack Obama, you only need to be better than most other people in the room. If you have any kind of out-of-the-box idea for your pitch, it will stand out – however imperfectly you deliver it. You should start to feel more confident, which is half the battle.
Secondly, you can analyse these dull pitches to help you improve your own technique. For example, think how you would improve their content and delivery. Less information perhaps? Would you describe more benefits and less features? Speak more slowly?
Lastly, after the networking event, think back: which were the pitches you remembered? Why did they stick in your mind? Find the answer and then use that information to further improve your own elevator pitch
Yes, quite thought provoking. Tend to remember the interesting pitches or those that stimulate my thought. Probably more than those who's products that we wish to purchase.
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