Networking is not just about joining a group and attending regularly – to get the most out of this powerful marketing method, you need to put more in.
Here are three effective ways to raise your profile within the networking group that you belong to.
One To Ones
Get to know some of the other members better. Even if there are no obvious selling opportunities or strategic alliances that present themselves, it’s worth strengthening those already existing connections.
Bring Guests
Spreading the word about your networking group and inviting outsiders to experience it works on two levels: not only will you be helping to inject some new blood into the group, but everyone will respect you for your contribution. Guests not only create new members, but those guests who choose not to join may well do business with one or more of your colleagues. And you can rest assured that you will be remembered for your help.
PR
Getting some PR in the local media is a fantastic way to leverage your position within the group. Read your local newspaper this week – it will most likely be full of human interest stories. Many of these pieces are in fact ‘human lack of interest’ stories – so boring that you struggle even to finish reading them. What this means is that – as long as you have even a vaguely creative idea for a press release - it’s really easy for you to get some coverage. Just consider what main benefits your business brings to your local area and write a press release based on that.
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