Do you dutifully attend your regular networking meetings, but feel you could get more out of them? If so, you need to cultivate the art of power networking. Here’s how:
Firstly, set yourself some targets for each meeting. For example: to set up a meeting with one potential joint venture partner or to trade referrals with at least 2 people. Goal setting in this way gives you a focus for the meeting and will ensure you are as proactive as possible.
Next, use your 60 second pitch to help achieve these targets. Forget the usual set speech about your business and use this all too brief time to prospect for specific contacts. For example, if you are looking to set up a strategic alliance with a printer, use your elevator pitch to explain this and ask if anyone can recommend any good ones.
Other power networking strategies include:
Think of an irresistible offer you can get others really excited about. Having people flock to you at coffee will create a buzz around you and what you do.
Think of an event you can publicise. Many networking clubs have a separate slot for up and coming dates for everyone’s calendar - this is a great way not only to get some extra exposure, but to be seen as more dynamic and innovative than the average participant. Sponsored charity events, if they are in any way unusual, are perfect for this.
Finally, go out of your way to set up referrals for the other members of your group. This is almost unheard of, and make no mistake, you will reap the rewards in terms of recognition and referrals yourself.
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